Publications

Publication details [#49358]

Finlayson, Rosalie, Sarah Slabbert and Iske van der Berg. 2007. Jam or cheese? The challenges of a national broadcaster in a multilingual context. Language Matters: Studies in the Languages of Africa 38 (2) : 332–356.

Publication type

Article in journal

Publication language

English

Keywords

audience | language revival | language status | multilingualism | television soap

Language as a subject

Languages, South African

Place, Publisher

Routledge

Annotation

This article argues that a public broadcaster can promote diversity and multilingualism whilst being commercially successful, as demonstrated by the multilingual soap operas produced for the South African Broadcasting Corporation.