Publications
Publication details [#49459]
Cappella, J.N., Martin Fishbein and Yahui Kang. 2006. The Attentional Mechanism of Message Sensation Value: Interaction between Message Sensation Value and Argument Quality on Message Effectiveness. Communication Monographs 73 (4) : 351–378. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
The findings of this analysis on antidrug ad design suggest that high message sensation value messages are especially distracting for adolescents with greater risk for marijuana use.