Publications
Publication details [#49462]
Nabi, R.L., Emily Moyer-Gusé and Sahara Byrne. 2007. All Joking Aside: A Serious Investigation into the Persuasive Effect of Funny Social Issue Messages. Communication Monographs 74 (1) : 29–54. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This study explores how present-day political humor affects information processing and persuasion, focusing in particular on two competing processes: the processing of motivation/counterargument distraction and of message discounting.