Publications
Publication details [#49467]
Feeley, T.H., Amber Marie Reinhart and Heather M. Marshall. 2007. The Persuasive Effects of Message Framing in Organ Donation: The Mediating Role of Psychological Reactance. Communication Monographs 74 (2) : 229–255. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This paper explores how message framing affects reactions to campaign messages that promote organ donation. According to the results, pychological reactance and perceived manipulative intent mediate the link between framing and message reactions.