Publications
Publication details [#49490]
Rao, Shakuntala. 2007. The Globalization of Bollywood: An Ethnography of Non-Elite Audiences in India. The Communication Review 10 (1) : 57–76. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This paper discusses how Indian identity is being shaped by the new globalizing Bollywood film industry and how non-elite audiences find themselves increasingly distanced from the constructed elitist images.