Publications
Publication details [#49498]
Trager, K. D. 2005. Reading in the Borderland: An Ethnographic Study of Serious Readers in a Mega-Bookstore Café. The Communication Review 8 (2) : 185–236. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This ethnographic study discusses how a Borders mega-bookstore's fluid social and sensual reading narrative is set up to control store space by affirming preferred customers' identities and by pushing reading practices that lead to sales.