Publications

Publication details [#49521]

Lyon, Alexander. 2007. “Putting Patients First”: Systematically Distorted Communication and Merck's Marketing of Vioxx. Journal of Applied Communication Research 35 (4) : 376–398.

Publication type

Article in journal

Publication language

English

Keywords

distorted communication | drug culture | economics | morality | organization

Place, Publisher

Routledge

Annotation

This paper discusses the systematically distorted communication of Merck's Marketing of Vioxx as a safe drug, consenting to economic priorities and disregarding their moral obligation.