Publications
Publication details [#49528]
Ladegaard, Hans J. 2007. Global Culture—Myth or Reality? Perceptions of “National Cultures” in a Global Corporation. Journal of Intercultural Communication Research 36 (2) : 139–163.
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This paper argues that the concept of “national cultures” is not becoming obsolete in global business communication.