Publications

Publication details [#49548]

Chan, Kara and James U. McNeal. 2007. Chinese Children's Perception of Personal and Commercial Communication: An Urban-Rural Comparison. Asian Journal of Communication 17 (1) : 97–116.

Publication type

Article in journal

Publication language

English

Keywords

child | communication | perception3 | rural community | urban community

Place, Publisher

Routledge

Annotation

This paper demonstrates that whilst urban children in Mainland China perceive commercial sources as more useful and trustworthy in obtaining new product and service information, rural children in Mainland China find personal sources more useful and credible.