Publications

Publication details [#49560]

Chan, Kara and Doreen D. Wu. 2007. Multilingual Mix in Hong Kong Advertising, Pre- and Post-1997. Asian Journal of Communication 17 (3) : 301–317.

Publication type

Article in journal

Publication language

English

Keywords

advertising | evaluation | language mixing | multilingualism

Language as a subject

Cantonese | Chinese | English

Place, Publisher

Routledge

Annotation

This paper argues that the language mixing of Standard Written Chinese with either or both English and Cantonese in Hong Kong advertising constitutes a constantly emerging linguistic competence phenomenon in the multicultural globalization process, deserving a positive evaluation.