Publications

Publication details [#49561]

Punyapiroje, Chompunuch and Margaret A. Morrison. 2007. Behind the Smile: Reading Cultural Values in Thai Advertising. Asian Journal of Communication 17 (3) : 318–336.

Publication type

Article in journal

Publication language

English

Keywords

culture | television ad | value

Place, Publisher

Routledge

Annotation

This paper demonstrates that Thai cultural values as expressed in television commercials are somewhat different from those important to Thai people.