Publications

Publication details [#49567]

Frith, Katherine T. 2003. Advertising and the homogenization of cultures: Perspectives from ASEAN. Asian Journal of Communication 13 (1) : 37–54.

Publication type

Article in journal

Publication language

English

Keywords

advertising | culture | globalization | international context | language and culture

Place, Publisher

Routledge

Annotation

This paper explores how each of three contrasting ASEAN nations, -Singapore, Malaysia, and Vietnam- possess unique tools for protecting their local cultures through the cultural regulation of international, culturally homogenizing advertising.