Publications

Publication details [#49590]

Kim, Kwangmi Ko. 2002. Selling smoke to Asia: An historical analysis of conflicting US policies on cigarette advertising and promotions. Asian Journal of Communication 12 (2) : 120–140.

Publication type

Article in journal

Publication language

English

Keywords

advertising | commercial language | conflict | health

Place, Publisher

Routledge

Annotation

This article focuses on the US government's role in the cigarette market opening process in Japan, Taiwan, and Korea; discusses the outcome and main marketing strategies of this market liberalization; and compares Thailand's cigarette market opening process separately with the three other markets.