Publications

Publication details [#49591]

Chang, Yu-li. 2001. From globalization to localization: The world's leading television news broadcasters in Asia. Asian Journal of Communication 11 (1) : 1–24.
Publication type
Article in journal
Publication language
English
Place, Publisher
Routledge

Annotation

This paper explores globalization of the world's leading television news broadcasters CNNI, BBC World, and CNBC in Asia, by examining and comparing their programme schedules. It is found that for these broadcasters globalization has become a two-way 'push' and 'pull' process in which local concerns need to be taken into account in programming.