Publications

Publication details [#49607]

Kuo, Cheng. 1999. Consumer styles and media uses of generation Xers in Taiwan. Asian Journal of Communication 9 (1) : 21–49.
Publication type
Article in journal
Publication language
English
Place, Publisher
Routledge

Annotation

This paper shows that Taiwanese generation Xers are greater users of electronic media and demonstrate greater concerns for fashion and self-expression than the former generation(s).