Publications

Publication details [#49610]

Rogers, Everett M., Arvind Singhal and Meenakshi Mahajan. 1999. The gods are drinking milk! Word-of-mouth diffusion of a major news event in India. Asian Journal of Communication 9 (1) : 86–107.
Publication type
Article in journal
Publication language
English
Keywords
channel | information processing | news reporting | orality | religion
Place, Publisher
Routledge

Annotation

This paper explores the word-of-mouth diffusion of a mysterious event with 'divine' undertones in India in september 1995.