Publications

Publication details [#49613]

Svenkerud, Peer J., Michael J. Papa and Arvind Singhal. 1998. Diffusion of innovations theory and effective targeting of HIV/AIDS programmes in Thailand. Asian Journal of Communication 8 (1) : 1–30.

Publication type

Article in journal

Publication language

English

Keywords

communicative efficiency | health | information processing

Place, Publisher

Routledge

Annotation

This paper discusses the implications of using diffusion of innovations theory to efficiently target unique Bangkok populations at high-risk for HIV/AIDS.