Publications

Publication details [#49615]

Ha, Louise. 1998. Changes in language use and value appeals under political transition: Hong Kong advertising 1991-5. Asian Journal of Communication 8 (1) : 53–72.

Publication type

Article in journal

Publication language

English

Keywords

advertising | economics | language use | political system | value

Language as a subject

Chinese | English

Place, Publisher

Routledge

Annotation

This paper explores changes in English and Chinese and mixed language use and value appeals in Hong Kong local and foreign advertising under political transition between 1991 and 1995.