Publications

Publication details [#49620]

Tsao, James C. and Katherine T. Frith. 1998. Advertising and cultural china: Challenges and opportunities in Asia. Asian Journal of Communication 8 (2) : 1–17.

Publication type

Article in journal

Publication language

English

Keywords

advertising | culture | economics | globalization

Place, Publisher

Routledge

Annotation

This paper explores some of the defining aspects of the formation of Cultural China as a global change product in the post cold war era, and their implications for advertising strategies that target this supranational group.