Publications
Publication details [#49621]
McIntyre, Bryce T. and Ran Wei. 1998. Value changes in Chinese advertisements from 1979 to 1995: A longitudinal study. Asian Journal of Communication 8 (2) : 18–40. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This paper explores social value and cultural belief changes in Chinese ads from 1979 to 1995, a period during which China evolved from one of the world's poorest nations to the world's 10th largest economy today, with a multibillion-dollar annual advertising industry.