Publications
Publication details [#49625]
Wei, Ran and Louis Leung. 1998. Factors influencing the adoption of interactive TV in Hong Kong: Implications for advertising. Asian Journal of Communication 8 (2) : 124–147. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This paper explores factors affecting new media technology adoption patterns, concentrating on interactive television launching in Hong Kong in January 1998.