Publications
Publication details [#49626]
Martin, Dennis G. and Subir Sengupta. 1998. Turning the 'domino theory' upside down in Asia: Advertising and Singapore's cultural evolution. Asian Journal of Communication 8 (2) : 148–167. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This study demonstrates that advertising, together with many other factors, including a mandatory English language policy, meritocracy and social engineering, may constitute an important catalyst for social and cultural change in Singapore.