Publications

Publication details [#49633]

Sinclair, John McH. 1997. The business of international broadcasting: cultural bridges and barriers. Asian Journal of Communication 7 (1) : 137–155.

Publication type

Article in journal

Publication language

English

Keywords

culture | language and culture | political system | television

Place, Publisher

Routledge

Annotation

This paper discusses how international satellite broadcasting business' technological potential to integrate regional markets in Asia has been attenuated as much by cultural as by political resistance, which raises questions regarding the validity of Asia's 'cultural imperialism' rhetoric.