Publications

Publication details [#49665]

Ramaprasad, Jyotika and Kazumi Hasegawa. 1993. Information source and advertising content preferences of American and Japanese youth. Asian Journal of Communication 3 (2) : 104–116.

Publication type

Article in journal

Publication language

English

Keywords

advertising | content analysis | culture | information processing | youth

Place, Publisher

Routledge

Annotation

This paper compares American and Japanese youth inclination for information sources and advertising content within the light of the social relationship and communication values of their respective cultures.