Publications
Publication details [#49700]
Fernback, Jan. 2007. Selling ourselves ? Profitable surveillance and online communities. Critical Discourse Studies 4 (3) : 311–330. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This study uses Habermas's theories on fundamental social institutions' commodification to state that retail-oriented websites employ the community rhetoric to attract new consumers and achieve business goals.