Publications

Publication details [#49708]

Hentges, Beth A., Robert A. Bartsch and Jo A. Meier. 2007. Gender Representation in Commercials as a Function of Target Audience Age. Communication Research Reports 24 (1) : 55–62.

Publication type

Article in journal

Publication language

English

Keywords

age | audience | gender | stereotype | television ad

Place, Publisher

Routledge

Annotation

This study explores gender representation in television ads as a function of the target preschool, school-aged, adolescent, and adult audiences' age.