Publications
Publication details [#49721]
Levine, Timothy R. and Junko Takada. 2007. The Effects of the Even-a-Few-Minutes-Would-Help Strategy, Perspective Taking, and Empathic Concern on the Successful Recruiting of Volunteers on Campus. Communication Research Reports 24 (3) : 177–184. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This article evaluates the efficiency of the application of the volunteers recruiting strategy 'even-a-penny-helps' by changing the formulation to “even a few minutes would help.” It also explores the moderating, mediating, and direct effect of perspective taking and empathic concern.