Publications

Publication details [#49760]

Benoit, William L. 2007. Own Party Issue Ownership Emphasis in Presidential Television Spots. Communication Reports 20 (1) : 42–50.

Publication type

Article in journal

Publication language

English

Keywords

content analysis | election manifesto | political language | political system | television ad

Place, Publisher

Routledge

Annotation

This computer content analysis of American presidential campaign TV spots between 1952 and 2004, is consistent with Petrocik's Issue Ownership theory in that candidates who emphasize the issues owned by their own political party have an advantage at the poll.