Publications
Publication details [#49775]
Adams, Leen and Maggie Geuens. 2007. Healthy or Unhealthy Slogans: That's the Question…. Journal of Health Communication 12 (2) : 173–185. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This study demonstrates that adolescents react better to food ads in which the health appeal matches the product's health perception. Health concern does also significantly interact with the slogan type.