Publications

Publication details [#49778]

Lwin, May O. and Seang-Mei Saw. 2007. Protecting Children from Myopia: A PMT Perspective for Improving Health Marketing Communications. Journal of Health Communication 12 (3) : 251–268.
Publication type
Article in journal
Publication language
English
Place, Publisher
Routledge

Annotation

This study explores the predictive usefulness of the protection motivation theory (PMT) model for parental child myopia prevention behavior, using and analyzing empirical data from parents of Singaporean primary school children, as this country suffers from one of the highest myopia rates in the world.