Publications
Publication details [#49789]
Lofstedt, Ragnar E. 2007. The Impact of the Cox-2 Inhibitor Issue on Perceptions of the Pharmaceutical Industry: Content Analysis and Communication Implications. Journal of Health Communication 12 (5) : 471–491. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This paper explores how big, multinational pharmaceutical companies can improve their risk communication, by examining the Cox-2 controversy case.