Publications

Publication details [#49794]

An, Soontae. 2007. Attitude Toward Direct-to-Consumer Advertising and Drug Inquiry Intention: The Moderating Role of Perceived Knowledge. Journal of Health Communication 12 (6) : 567–580.

Publication type

Article in journal

Publication language

English

Keywords

advertising | attitude | drug culture | health | knowledge

Place, Publisher

Routledge

Annotation

This paper explores how consumers' general attitudes toward direct-to-consumer drug advertising (DTCA) affected their drug inquiry intent, and whether the link between both was moderated by their perceived knowledge in health and medicine.