Publications
Publication details [#49796]
O'Keefe, Daniel J. and Jakob D. Jensen. 2007. The Relative Persuasiveness of Gain-Framed Loss-Framed Messages for Encouraging Disease Prevention Behaviors: A Meta-Analytic Review. Journal of Health Communication 12 (7) : 623–644. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This study indicates statistically significant persuasion differences between gain- and loss-framed appeals advocating dental hygiene behaviors, yet not regarding other preventive actions such as safer-sex, skin cancer prevention, or diet and nutrition behaviors.