Publications

Publication details [#49803]

Kopfman, Jenifer E., Lisa L. Massi Lindsey, Heather C. Hamner, Christine E. Prue, Alina L. Flores, Diana Valencia and Elia Correa-Sierra. 2007. Understanding Optimal Nutrition Among Women of Childbearing Age in the United States and Puerto Rico: Employing Formative Research to Lay the Foundation for National Birth Defects Prevention Campaigns. Journal of Health Communication 12 (8) : 733–757.

Publication type

Article in journal

Publication language

English

Keywords

communicative efficiency | health | information processing | knowledge | women's language

Place, Publisher

Routledge

Annotation

This paper discusses the development of a creative new health prevention campaign approach to augment multivitamin consumption among American and Puerto Rican women of childbearing age, in order to reduce neural tube birth defects of the brain and spine.