Publications

Publication details [#49925]

Rauch, Jennifer. 2007. Activists as interpretive communities: rituals of consumption and interaction in an alternative media audience. Media, Culture & Society 29 (6) : 994–1013.

Publication type

Article in journal

Publication language

English

Keywords

audience | interpretation | news reporting | reading | ritual

Place, Publisher

SAGE Publications

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

This paper argues that an activist audience's interpretive community obtained its identity partly by dismissing mainstream media, so that playing the role of ‘alternative reader’ functioned as an indicator of individual taste and a marker of group belonging.