Publications

Publication details [#49987]

Hilpert, Martin. 2007. Just because it's new doesn't mean people will notice it. English Today 23 (3-4) : 29–33.

Publication type

Article in journal

Publication language

English

Keywords

expression1 | innovation | language change

Language as a subject

English

Place, Publisher

Cambridge University Press

Journal WWW

journals.cambridge.org/

Annotation

This paper discusses the idiosyncratic characteristics of the fairly recently developed novel expression 'just because…doesn't mean…', offers a brief sketch of its history, and provides some thoughts on how it could establish itself without drawing too much attention.