Publications

Publication details [#49989]

Krishnasamy, Kanthimathi. 2007. English in Tamil: the language of advertising. English Today 23 (3-4) : 40–49.
Publication type
Article in journal
Publication language
English
Keywords
advertisement | language mixing | language use | television
Language as a subject
English | Tamil
Place, Publisher
Cambridge University Press
Journal WWW
journals.cambridge.org/

Annotation

This article explores the use of English words and phrases in television and print advertising in Tamil.