The ten volumes of Handbook of Pragmatics Highlights focus on the most salient topics in the field of pragmatics, thus dividing its wide interdisciplinary spectrum in a transparent and manageable way. While other volumes select philosophical, cognitive, grammatical, social, variational, interactional, or discursive angles, this second volume reviews basic topics and traditions that place language use in its cultural context. As emphasized in the introduction, and as revealed in the choice of articles, ‘culture’ is by no means to be seen as standing in opposition to society and cognition; on the contrary, the notion cannot be understood without insight into the intricate interactions of social and cognitive structures and processes. In addition to the topical articles, a number of contributions to this volume is devoted to aspects of methodology. Others highlight the role of eminent scholars who have made the study of cultural dimensions of language use into what it is today.