Publications
Publication details [#51097]
Milagros Del Saz-Rubio, M. and Barry Pennock-Speck. 2009. Constructing female identities through feminine hygiene TV commercials. Journal of Pragmatics 41 (12) : 2535–2556.
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Elsevier
Journal WWW
Annotation
This study argues that feminine hygiene Spanish and British television commercials either focus on product efficiency in dealing with negative aspects of menstruation or celebrate a certain female identity breaking with old taboos ((cfr. Crook's (2004) product-claim versus the reward dimension).