Publications
Publication details [#51374]
Buijzen, Moniek, Esther Rozendaal and Patti Valkenburg. 2009. Do children's cognitive advertising defenses reduce their desire for advertised products? Communications 34 (3) : 239–256.
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
De Gruyter
Journal WWW
Annotation
This study demonstrates that children's cognitive advertising defenses lower their desire for advertised products, at least for the older children (ages 10-12) in the examined sample (8-12).