Publications

Publication details [#51376]

Böcking, Tabea and Andreas Fahr. 2009. Television program avoidance and personality. Communications 34 (3) : 323–344.
Publication type
Article in journal
Publication language
English
Place, Publisher
De Gruyter

Annotation

This study demonstrates that the impact of personality on television pogram avoidance is more than just the inversion of the approach perspective, and discusses these results with reference to gratification and selectivity studies.