Publications

Publication details [#51376]

Böcking, Tabea and Andreas Fahr. 2009. Television program avoidance and personality. Communications 34 (3) : 323–344.

Publication type

Article in journal

Publication language

English

Keywords

attitude | communication | personality | selective attention | television

Place, Publisher

De Gruyter

Journal WWW

www.degruyter.com/journal/key/COMM/html

Annotation

This study demonstrates that the impact of personality on television pogram avoidance is more than just the inversion of the approach perspective, and discusses these results with reference to gratification and selectivity studies.