Publications

Publication details [#51428]

Rosendal, Tove. 2009. Linguistic markets in Rwanda: language use in advertisements and on signs. Journal of Multilingual and Multicultural Development 30 (1) : 19–39.

Publication type

Article in journal

Publication language

English

Keywords

advertisement | language policy | language use | multilingualism | sign

Language as a subject

English | French | Rwanda

Place, Publisher

Routledge

Journal WWW

www.multilingual-matters.com/multi/onlinej.asp

Annotation

This paper discusses how the introduction of an official Rwanda-French-English trilingualism in post-genocide Rwanda, as reflected in newspaper ads and on shop signs and billboards in Kigali and Butare, has generated an ongoing competition process on Rwanda's linguistic market.