Publications

Publication details [#51459]

Lavric, Eva and Bernhard Bäck. 2009. English, French, Spanish, Italian, Portuguese? Code choice and Austrian export. The International Journal of Multilingualism 6 (1) : 37–67.

Publication type

Article in journal

Publication language

English

Keywords

business language | international context | language choice | multilingualism | organization

Language as a subject

English | French | Italian | Portuguese | Spanish

Place, Publisher

Routledge

Annotation

This paper demonstrates how the different levels of code choice in Austrian companies, export oriented towards Romance language speaking countries, interact and intertwine to generate ever new and different, yet rational and significant business (language) constellations.