Publications

Publication details [#51680]

Rahman, Tariq. 2009. Language ideology, identity and the commodification of language in the call centers of Pakistan. Language in Society 38 (2) : 233–258.

Publication type

Article in journal

Publication language

English

Keywords

adaptation | identity negotiation | ideology | language | language variety

Language as a subject

English, British

Place, Publisher

Cambridge University Press

Journal WWW

journals.cambridge.org/

Annotation

This paper focuses upon the commodification of near-native accented English as linguistic capital in Pakistani call-centers, as result of Pakistani language ideologies that generate language discrimination against call centers workers by the English-using elite, and contrariwise.