Publication details [#51680]

Rahman, Tariq. 2009. Language ideology, identity and the commodification of language in the call centers of Pakistan. Language in Society 38 (2) : 233–258.
Publication type
Article in journal
Publication language
Language as a subject
Place, Publisher
Cambridge University Press


This paper focuses upon the commodification of near-native accented English as linguistic capital in Pakistani call-centers, as result of Pakistani language ideologies that generate language discrimination against call centers workers by the English-using elite, and contrariwise.