Publication details [#51699]
Duchêne, Alexandre. 2009. Marketing, management and performance: multilingualism as commodity in a tourism call centre. Language Policy 8 (1) : 27–50.
Article in journal
This study examines how multilingualism functions as a strategic and managerial device within Swiss tourism call centres and how institutional language regulation relates to topics such as power, economic interests and the reproduction of essentialist language perspectives.