Publications

Publication details [#51700]

Friginal, Eric. 2009. Threats to the sustainability of the outsourced call center industry in the Philippines: implications for language policy. Language Policy 8 (1) : 51–68.
Publication type
Article in journal
Publication language
English
Language as a subject
Place, Publisher
Springer

Annotation

This study argues that the success or failure of Filipino outsourced call center service encounters, largely depends on Filipino agents' English language use, cross-cultural interaction dynamics and prevailing U.S. outsourcing perceptions, and discusses micro and macro language policy implications.