Publications
Publication details [#51737]
Sinclair, John McH. 2008. Globalization and the advertising industry in China. Chinese Journal of Communication 1 (1) : 77–90. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This paper discusses recent developments in the Chinese advertising industry, focusing especially on the marketing strategies of global advertisers, and the social, cultural and geographical barriers they have to overcome.