Publications

Publication details [#51738]

Yuan, Elaine J. 2008. Diversity of exposure in television viewing: audience fragmentation and polarization in Guangzhou. Chinese Journal of Communication 1 (1) : 91–108.

Publication type

Article in journal

Publication language

English

Keywords

audience | behavior | polarity | television

Place, Publisher

Routledge

Annotation

This study confirms that major structural changes in the Chinese television environment have increased audience fragmentation and polarization in Guangzhou, but to a lesser extent than analogous Western audience behaviors.