Publications

Publication details [#51750]

Wang, Georgette. 2009. Going beyond the dualistic view of culture and market economy: Learning from the localization of reality television in Greater China. Chinese Journal of Communication 2 (2) : 127–139.

Publication type

Article in journal

Publication language

English

Keywords

audience | culture | economics | reality | television

Place, Publisher

Routledge

Annotation

This article explores the role of Chinese culture as mirrored in the manner in which television viewing preferences relate to production decisions that transform imported media genres, such as reality television, in Greater China.