Publications

Publication details [#51758]

Kuo, Cheng. 2009. A study of the consumption of Chinese online fortune telling services. Chinese Journal of Communication 2 (3) : 288–306.
Publication type
Article in journal
Publication language
English
Place, Publisher
Routledge

Annotation

This study examines profiles and motives of users who visited fortune telling websites in Taiwan, Hong Kong, and mainland China, using three types of explanatory variables as predictors : demographics, psychological orientations, and motivations.